cobooking
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Brand jacking

When a company uses another companies brand to promote their services. Assumes the online identity of another entity for the purpose of acquiring their business brand equity.

Bookdirect

Cyber advertised already

Jumping for joy today when we noticed that a big company was advertising under our name. If you Google ‘cobooking’ you might get an advert for another much bigger company. As you might have noticed we are quite different from that company, kind of opposites really.

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By Craig Stewart, 3 years2 years ago
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